Customer Reviews are a Key Strategy
Reputation Management is the sum total of your website, social media, listings, reviews and all of the online content you produce (digital footprint) within your business AND all of the content online that references your business, your products and services or your personnel (digital shadow).
Reputation Management is much bigger than “just” a website, or “doing” social media. Reputation management is part marketing; part communications, or public relations; another part science and all parts business growth. The question is not whether your business has a reputation but how you will manage your business’ reputation going forward and if you will maximize the growth opportunity.
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