When Google tells an audience of Regina businesses how to improve their search engine results, standout in a cluttered marketplace and drive sales, we listen.
With trillions of pieces of search data, Google is helping marketers laser target customers, and business’ customers. By understanding the customer intent, context and immediacy, we can now reach the customer with the right information, at the right time, on the right device.
There are five key actions customers focus on, each providing us with the ability to anticipate their next action.
I want to watch.
I want to know.
I want to go.
I want to buy.
I want to do.
Building your online presence, while anticipating these five possible actions by your customers will lead to an increase in the number of customers and overall value of a customer.
Many thanks to sMedia for organizing today’s event. We were pleased to have the opportunity to meet many business owners and talk about how we can help drive sales and turn followers into customers.