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Which Social Platform Should I Advertise On?

Social platforms provide advantages for marketers in comparison to traditional internet advertising, in that you can reach people with particular backgrounds and interests. You can also reach people who are highly engaged in the content they are viewing. There are many social platforms that you can advertise on, and each has its strengths and weaknesses….

Facebook Business Recommendations are Here

Move over Ratings, Facebook Recommendations are here.   Facebook announced that the way customers interact with local businesses is changing; including replacing star ratings and reviews with Recommendations. In this post, we’ll cover what the Facebook Recommendations update means for you. Facebook Recommendation Updates Ratings are now Recommendations! Here’s what you need to know about the change: Recommendations…

Making the Most of Your Webspace: How to Build Up Your Internet Presence

If you are a small business owner looking for ways to increase your traffic and search engine listings, then you're in luck. The online market is becoming more and more user-friendly. Many companies are streamlining their services to meet the needs of businesses to help grow their customer base. You can use these easy tips...

Never Stop

Never Stop We don't stop when we're tired. We stop when we're done. Done winning for our clients. Ready to find more raving fans? We help business owners create raving fans.  Sign up to learn proven strategies to convert browsers to buyers and thinkers to do'ers.  Find your raving fans today! Name Email We respect your...

Live Love Laugh

Live. Love. Laugh. Dress like Rachel. Love like Ross. Clean like Monica. Joke like Chandler. Believe like Phoebe. Flirt like Joey. If you get it, you're our kinda people! Ready to find more raving fans? We help business owners create raving fans.  Sign up to learn proven strategies to convert browsers to buyers and thinkers to...

Hustle

Hustle. It's the name of the game around here. Not because we want more clients, or more money. But because when we hustle, clients win. And winning for clients is all that matters. Let us hustle for you. Ready to find more raving fans? We help business owners create raving fans.  Sign up to learn proven...

Secret Life of Entrepreneurs

Welcome to the Secret Life of Entrepreneurs!

How Google My Business Can Get You on the First Page

How Google My Business Can Get You to the First Page of Google A Google Listing is the first step in getting your business found Google Listings can be a challenge. On a good day. There's just something about the process that can fluster even the best of us. As an approved Google My Business...

Local Safety Company at the Top of Google

Langen Health & Safety is an independent business committed to providing personalized experience and top quality products to fit their customer's needs.  With 25 years of health & safety experience in regulatory enforcement, electrical transmission/distribution and power generation, industrial construction, oil & gas and mining, they ensure that companies are fitted with the proper protective...

Kids Don’t Remember Their Best Day of Television

Kids Don’t Remember Their Best Day of Television Campfires. Swimming in the lake. Sleep outs. Climbing the hill. Friendships that have lasted a lifetime. These are the memories that make up Camp Monahan. Camp Monahan, a special place to be, celebrates their 75th anniversary this year, providing summer fun for kids of all ages. A...

How to Add a Google My Business ‘Description’

How to Add a Free Google My Business 'Description' Immediately to Get Your Website Noticed Google is at it again. Shaking up the top Listings. You can expect to see some significant movement in Listings in the coming weeks. If you'd like to see your business move up in the Listings, now is the time...

Gracefully Ask Your Customers for Reviews

Asking for Customer Reviews is so un-Canadian of us.
It just feels wrong to ask people to leave nice reviews about your business!

Did you know that 85% of people google a business before deciding whether or not to shop your location. Competitors with more Reviews, are likely to attract more customers. That might make it feel much more Canadian!

The Secret to the Eight Most Influential Seconds in Your Business

Studies have shown you have 8-seconds to influence a customer on your website.

It’s your digital front door, so you want to make a good impression. Customers expect your site to load fast and look good on their mobile device.

How to Use Reviews to Grow Your Business

Reputation Management is much bigger than “just” a website, or “doing” social media. Reputation management is part marketing; part communications, or public relations; another part science and all parts business growth. The question is not whether your business has a reputation but how you will manage your business’ reputation going forward and if you will maximize the growth opportunity.

Build a Strong Foundation for your Online Presence

Build your business by starting with a plan, and creating a strong foundation.

How to be Google-Friendly

Get Found on Google today Looking for a quick check on your Google-friendliness? Here's a handy checklist to measure your progress. Moving up in the search results takes time, patience and high quality information that includes the keywords your audience is searching. Remember, your audience, or customers, are looking to solve a problem. You want...

Brand Management – Done Right

Super-Charge Your Business. Conquer Local! Being a business owner is hard. Serious hard. Your business is online. We make it simple to manage your online presence. We can colour up your listings, look after social media, get you a website (that works!) and even do online advertising. Check out this little video whipped up over...

Get Found on Google Review

"This is a worthwhile investment in helping build awareness for how to navigate and promote your business online." Past READY: Get Found on Google participant (who knocked it out of the park btw!) Ready.  Set.  GROW! Above the Fold Canada is Saskatchewan’s #1 resource for customer acquisition and sales growth strategies. Start your free online assessment today!...

Learn How to Promote Your Business Online

"If you want to learn more about how to promote your business online, then READY: Get Found on Google is just the right program for you." -Sherry Knight, President, Dimension 11 Ready.  Set.  GROW! Above the Fold Canada is Saskatchewan’s #1 resource for customer acquisition and sales growth strategies. Start your free online assessment today! Home to the Largest...

Lessons in Gratitude

Gratitude appears in our life in all ways, shapes and forms. At 9, gratitude is having a dog that doesn't bite. What are you grateful for today? Challenge yourself to find gratitude in the simple. Ready.  Set.  GROW! Above the Fold Canada is Saskatchewan’s #1 resource for customer acquisition and sales growth strategies. Start your free...

Understanding Algorithms for Executive Social Media and Organizations

Understanding Algorithms for Executive Social Media and Organizations What Not to Say on Social Media It seems the rules of the game continue to change. Social Media is a marketing medium nearly every business sees as valuable but it is becoming more difficult to reach the target audience. Most social media users heard about Facebook's...

Is Your Website Pulling it’s Weight?

Websites that Work Websites that work. It's our mantra around here lately.  We see a lot, let me repeat, A LOT of websites that don't work. And by work I mean, do your work for you. Convert customers. Make sales. Book appointments. Make sales. Talk to customers. Make sales. Capture leads. Make sales. Appearances Only...

Managing Your Online Reputation

Free Reputation Management Webinar Reputation Management is the sum total of your website, social media, listings, reviews and all of the online content you produce (digital footprint) within your business AND all of the content online that references your business, your products and services or your personnel (digital shadow). Today, Barb had the pleasure of...

Google My Business added Messaging to Listings!

A month or so ago, we woke up to wonderful news from Google. Local businesses can now connect with their customers with ease.  Messaging, or Texting, as we often call it is available on select Canadian accounts, so be sure to check your accounts today! Messaging can be connected with any SMS capable device in your...

How to Respond to Customer Reviews

Responding to Reviews is Key Customer Reviews....you love 'em or you hate 'em, but either way every business gets Reviews. And that's a good thing! Customer Reviews can improve your search results by 10%! Customer's seem to share their opinion from every direction. Facebook. Google My Business. Indeed. Yelp. Glassdoor and dozens more. Think of...

It’s What Makes a Neighbourhood, a Neighbourhood

What is Your Story of Thanks? Local business owners everywhere rejoice when they receive a 5-star Review. Do your part today and support a local business. https://youtu.be/3WgU5RLbpFM Customer Reviews are one of the easiest and most effective ways a local business can improve their search results. Do you know a local business you'd like to...

Brainiac Bundles – The Value of Your Email List

The money is in the ______________. Did you guess it? The money is in the LIST! You’ve probably heard it a million times, but there is a good reason for that. Your mailing list is the #1 asset that determines the ultimate growth of your business. Today’s most successful entrepreneurs, coaches, and service providers know...

Google My Business Go-To Guides

Google Makes it Easier for Small Business Google recently introduced a series of tools and Go-To Guides for small business owners to make it easier! Easier to get found online. Easier to manage your online presence. Easier to engage with your customers in their platform of choice - Google. These Go-To Guides simplify the process...

Micro Moments that Matter

When Google tells an audience of Regina businesses how to improve their search engine results, standout in a cluttered marketplace and drive sales, we listen. https://youtu.be/cplXL-E1ioA With trillions of pieces of search data, Google is helping marketers laser target customers, and business' customers. By understanding the customer intent, context and immediacy, we can now reach...

The Secrets of Marketing Revealed

The #1 Best Marketing Strategy of all Time The #1 best marketing strategy of all time has not changed in the last 10 years.  It has not changed in the last 20 years.  Maybe even the last 50 years or more. Whoa, stop the presses!  Digital is where it's at.  Online is king.  Mentions, hits,...

#VegasStrong

We have the power to lift one another up; celebrate our differences and show incredible compassion to all who were impacted. Let this terrible event bring you together with loved ones. Find the depths of your kindness and embrace those closest to you. #VegasStrong

Marketing in the Digital Age

Marketing today means having more conversations with your Customers Successful marketing was always about understanding your customer.  Even back in Henry Ford's day when he told customers "You can buy the Model T in any colour!" What he meant to say, was any colour, as long as it's black!  But Henry had the thought right...

There’s a Secret to Keeping Customers

Customers are a Powerful Marketing Engine According to the Sept. 28, 2017 edition of Forbes magazine, author Jeff Bezos says, "customers have incredible power as a result of transparency and word of mouth." How can your business harness this power? Can you manage this new-found power to your advantage? As customers become more public about...

Wanna Website that Rocks?

Improve Your SEO Knowing how to make your website rock, means knowing what impacts search results on Google, Yahoo or Bing. Fortunately, the big three share their insights on a regular basis.  As digital strategists, we closely monitor these trends and bring the results to you! Website headings have always been key; but they are...

Google My Business Stands Out with “Posts.”

NEWSWORTHY Google My Business Stands Outwith "Posts." Are you familiar with Google My Business?  If not, check out our DIY Resources section here, for tonnes of free stuff, easy information and all sorts of tools to manage your digital strategy and online presence.  Let's just say that Google My Business (GMB) is all kinds of awesome....

Get Found on Google

Google can be a funny beast. Incredibly powerful; yet dodgy at the best of times.  Getting found on Google and moving up in the search ranks (SERPs - search engine results pages) is a must for small businesses to thrive. You'd think if someone googled your business NAME, your business would be the first result....

A Better World for Wheels

Maybe one of the most important things you can do today.  Help others. As a Local Guide, Above the Fold Canada, and each of our people, take the time to answer questions on Google.  We are not doing this for ourselves, or for our clients, we are doing this to be sure the information on...

H1, H2 and H3 Tags…Exciting stuff!

Teach a man (or woman!) to fish and he'll eat for a lifetime.  This quote from 1885 holds true today; even in our world of technology. Today, we would say, "Empower a business owner to succeed and her community will thrive." Google indicated late in the fall, search trends are changing. See below to understand how...

Shopping Local is Where It’s At

Out and about this week and I realized how much I rely on our local retailers. Early in the week I stopped in at Lakeview Fine Foods.  If you haven't had a chance to visit them, I strongly suggest you do.  You'll see the same staff day after day, they know their products and they know...

From the Ground Up We Can Help Your Business Grow

From the Ground Up We Can Help Your Business Grow It's an age-old debate.  Is marketing art or science? At Above the Fold Canada, it's science. And science we use to help our partners grow. As a partner, you have goals for your business.  We listen to those goals, compare them to what we can...

We’re Live! We’re Local! We Work with You from the Ground Up!

Three years ago on a summer road trip my husband and I got talking; you know those blue sky conversations that start with What if?  What if we won the lottery?  What if we had our own business(es)?  What if...  He has his dream (and it's his to share) and I had mine.  At the...

Our Fans

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.

 

Michelle Sellars

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Angie Hicks

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!

 

Karen Wotherspoon

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.

 

Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!

 

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Sheena Onrait

As someone who still considers herself new to the digital world of advertising, the knowledge and expertise that Barb has is astounding. She has such a wonderful way of knowing exactly what our business needs, sometimes even before we do.

I appreciate all the time and research that she has done around internet marketing and the assistance she has given our business thus far. I am excited to see the metrics and how our business grows in the digital world over the next few months!

Stephanie Cory

clipnclimb

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Jim Aho

Barb is one of the brightest marketing stars out there. She’s smart, genuine and driven to succeed. I recommend her most highly.

 

Luke Rossmo

luke

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.

 

Roxanne Brown

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.