August 19, 2018

4 Strategies to Increase Customer Conversion: Making the Most of Your Website

by Simple Strategies in Strategy

Invest in Your Business; Convert More Customers with Your Website

Owning and operating a business is an investment of time, money and resources. Invest wisely for Greater Conversions. 

It’s unlikely you’d invest in a business without a solid business plan. Or a plan in place to manage their online presence.

Your online presence is what you say about your business, and more importantly, what others say about your business and your industry. Your online presence is represented by your website, social media and reputation. Let’s focus on how you can use your website to improve your online presence and increase customer conversions (sign ups, contacts, purchases). 

Here are 4 Strategies to Increase Conversions on Your Website

Contact Form

Companies that make it easy for customers to contact them receive more inquiries. A contact form can be as simple as this example, or much more complex, asking for details, availability, past history or reason for the request. The easier the form is for the customer to use, the more customers will use it.

Have you tested your contact form lately? Test your contact methods on a regular basis. Often updating plugins, making changes to your website and moving content within your website will “break” links and forms you’d forgotten were connected.

PROOF: We added a Contact Form to a customer’s website 1 year ago. At the time, the customer’s goal was to increase her business by 33%. Enhancing her website, re-examining the reason customers do business with her and adding a Contact Form resulted in a 50% growth year-over-year.

Curious about the number of visitors to your website and your conversion rate? Check out this handy service to measure your conversion and optimization rate.

Search Engine Optimization

There are several ways you can improve and build internet presence through search engine optimization (SEO) services. Google, for example, allows you to purchase traffic, pay to have your ad ranked higher in local searches, and even purchase traffic on a per-click basis. Just create a Google Ads account and you are on your way.

You can also improve your search rankings for free by offering quality and engaging content. Many businesses include a routine keyword-rich blog post on their company website that helps draw in traffic. The real key to SEO is monitoring the end result; keep track of the number of visitors to each blog post to understand what content is engaging to your customers.

PROOF: SEO is the long-game along with investing and planning for the future. SEO creates results for the long term much like eating well and exercise. You won’t see results overnight but small steps each day result in large gains in time. Such was the case for a local HR firm seeking to have their Listing and website at the top of Google; it took time but they are solidly at the top.

Mobile Website Design

A good website has relevant content for ready-to-buy customers, a company overview, service pages and contact information. If you want to stand out and engage your traffic, then stick to an easy design with a landing page that grabs the attention of your visitors. Need a hand planning out your site, or understanding what you can achieve? Take us up on our free assessment offer today!

Mobile-friendly websites are critical for businesses. Up to 90% of your traffic comes from mobile devices. Customers looking for a hotel, a restaurant or a coffee shop want find the closest location with the highest reviews. If your site is difficult to use on a mobile device, customers will abandon your site within 8 seconds for a competitor’s website.

PROOF: Check your Google Analytics account to determine how many of your visitors come from mobile vs desktop. Log in to your Google Analytics account, click Audience on the left hand-side, chose Mobile and select Overview. (Go figure – ours as of today for all time is 67% desktop.) 

Manage Your Online Presence

With modern technology and the abundance of business-oriented search engine services, you shouldn’t have any problems promoting your business online. It just takes a little effort on your part to see a massive boost in traffic. With online marketing, the sky’s the limit. 

Many business owners fail to recognize that their online presence is as much what you say about yourself as it is what others say about you. To manage your online presence, you need to monitor ALL of the online content about your business and industry. Start with a tool like Google Alerts and as your business grows and needs a more robust tool, or your industry becomes more competitive, try Reputation Management

PROOF: Reputation Management not only monitors your business, industry and employees, it also allows you the ability to monitor competitors. In a competitive industry like real estate or insurance, advisors often rely on competitor data to stay one step ahead of the competition.

These 4 Strategies will Provide Return on Your Investment

Increase your Return on Investment (ROI) starting today with these 4 simple strategies for real results. Be sure to let us know your results!

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