October 30, 2017

Google My Business Go-To Guides

by Above the Fold in Reputation

Google Makes it Easier for Small Business

Google recently introduced a series of tools and Go-To Guides for small business owners to make it easier! Easier to get found online. Easier to manage your online presence. Easier to engage with your customers in their platform of choice – Google.

These Go-To Guides simplify the process for business owners to create an online presence and actively manage it.

Each week we will share one of the Go-To Guides and additional insights for your business. Google My Business is one of our signature areas. We are able to claim, fix and create listings for customers with ease.

This helpful set of Go-To Guides will turn you into an expert!

Above the Fold Canada GMB Go-To Guides

As modified from Google My Business

Why Should You Use Google My Business

Google My Business is a free and easy-to-use tool for small business owners to create and enhance their online presence across Google, including Search and Maps. The business listing provides customers with everything they need to know about you, from opening hours to reviews and photos of your services or products. It’s also worth knowing that businesses who verify their listings information with Google My Business are twice as likely to be considered reputable by consumers1.

Easily manage your information

As a business owner, you provide important information that Google users see when they search for your company. Make sure that your opening hours, website, and street address are always up to date.

Say hello to your customers

You can read and respond to reviews from your customers, and post photos that show off your products and services. A virtual tour of your premises using Google Street View is another way to open your doors to new visitors (stay tuned for more information on Street View and how you can benefit). Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.

Gain insider knowledge

By using Google My Business you can gain insights on how your customers searched for your business, and where these users are coming from. Information such as how many people call your business directly from the phone number displayed on local search results is at your fingertips. You can also seamlessly create and track the performance of advertising campaigns to spread the word about your business.

**Updated April 2018. Google My Business now includes the ability to add a ‘Description.’ Read more information here.**

OK, I’m in…how do I get started?

It’s easy to start and free to use. Simply go to google.com/business. If you prefer to go mobile, download the free Google My Business mobile app (Play store for Apple app store) so you can update business information from anywhere.

Ready.  Set.  GROW!

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1. Google/Oxera, The Benefits of Complete Business Listings, Dec 2014