July 9, 2018

How Google My Business Can Get You on the First Page

by Barb, Local Business Owner in Reputation

How Google My Business Can Get You to the First Page of Google

A Google Listing is the first step in getting your business found

Google Listings can be a challenge. On a good day. There’s just something about the process that can fluster even the best of us. As an approved Google My Business Agency, here are our tried and true steps to add or claim your business listing on Google.

Why is a Google Listing important?

What will it do for me?

A Google Listing is one of the three ways a potential customer will find you on Google and your business can get to the first page of Google.

  1. Paid Ads.
  2. Google Listings.
  3. Organic Search Results.

A Google Listing is a free service by Google and it garners the lion’s share of the click-traffic from ready-to-buy customers. Think of it this way. When researching a product or service, a potential customer will most likely head to the organic search results (websites that appear below the Listings) to learn more. When a customer is ready to buy something, go somewhere or do an action, they head to the Listings. As such, let’s get your Listing mastered!

 

Sample Google Maps Listing

A Google My Business Map Marker for Google in Toronto
As stated on Google’s website.

Desktop

  1. Navigate to Google My Business.
  2. Search for your business using its name and address.
  3. If you see a dialog letting you know that someone else has verified the business, follow these steps.
  4. If you don’t see your business listed in the menu, click No, these are not my businesses or I’ve correctly entered the business. You’ll then be prompted to enter some details for your business. Make sure you enter an accurate, complete street address, and a phone number which reaches your business directly.
  5. Click Submit.

Login page for Google My Business

Google My Business Login

Mobile

  1. Open the Google My Business app.
  2. Sign in with the Google account you’d like to use to manage your business.
    • If this is your first time adding a business to Google, sign in with the Google account you’d like to use to manage your business and touch Continue.
    • If you’ve added a business before, tap the menu icon , then tap the name of your business to reveal a list of all listings in your account. Scroll to the bottom of the page and choose + Create new business.
  3. If you see a dialog letting you know that someone else has verified the business, follow these steps.
  4. Enter your business name and information and agree to the terms of service. Touch Continue once you’re ready to create a listing for your business.
    • You may want to access Google My Business on desktop to access more advanced editing features, including adding service-areas. Learn more

You can also claim your business on Google Maps:

  1. Open the Google Maps app.
  2. Search for your business.
  3. Open the business information panel and scroll down. Then tap  Claim this business.

Mobile Listings View

Google My Business Listing Sample Above the Fold Canada

To enter the verification code you receive:

  1. Sign in to Google My Business.
  2. If you’re managing multiple businesses, choose the one at the address where you received the postcard.
  3. Click Verify location from the menu (or click the Verify now button) and follow the prompts to complete verification.

Google's Listing or Knowledge Panel

Google's Google My Business and Knowledge Panel Listing

Voila!

You have added or claimed your business on Google. Let us know how it went! Did you have any difficulties or was it an easy process?

Keeping your Listing up-to-date is a key feature of climbing the search ranks. Read more about adding Posts, Texting or a Description. By utilizing all of the features of the Google My Business Listing service, your business information will remain accurate and customers will more easily be able to shop with you.

Get started today!

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