Google can be a funny beast.
Incredibly powerful; yet dodgy at the best of times. Getting found on Google and moving up in the search ranks (SERPs – search engine results pages) is a must for small businesses to thrive.
You’d think if someone googled your business NAME, your business would be the first result. But that is not Google’s thinking. Google weighs the frequency a web page is displayed, along with many other factors to serve up the search results.
Today’s search results rank Above the Fold Canada in three out of four of the top spots. This is a full page higher than a week ago!
While seemingly minor, this means our customers can more easily find us and connect with us. Whoop Whoop for SERPs!