What Will You Learn in Get Found on Google Live.
You will learn, firsthand, countless actionable ways to increase your business’ exposure on Google, social media and the web. Gone are the days when customers would search the phonebook to find a local business. The only way people search for a local business is Google, reviews or social media.
You must get found or risk losing that customer forever.
Here are the various modules you will learn from the workshop.
Module 1: Listings and Online Reputation
Learn HOW and WHY to create business listings that will be found by ready-to-buy customers.
Really want to get your business found? Get Found on Google Live will give you the insider tips on listing your business on 75+ Canadian sources, creating new sales opportunities and inquiries for your business resulting in greater sales and increased profits.
Dominate the top of Google with a 4-step checklist to create raving fans for your business, share keyword-friendly content and uncover the techniques to have a 1:1 conversation with Google.
Want to keep a closer eye on your competition? It’s easy with the Get Found on Google Live tool pack. Get the tools, tips and techniques, to help you understand why and how your competitors are raking in exposure from Google. No one wants to be a follower – here’s a guaranteed way to help stay ahead of the competition.
Module 2: Keyword Research and Website SEO
Want to know the exact words customers use to find your business? The most popular searches relevant to your business? We’ll show you how.
And even more, we’ll help you find new keywords for free that will attract customers using our 15-min ‘speed search’ process. Keywords can be used on your website, social media, advertising or other tools you use to promote your business. Keywords are the combination to unlock more customers.
SEO, or Search Engine Optimization, is a powerful technique to increase your website’s presence on Google. Learn how to optimize pages, headings, images, URLs and more to be sure Google smiles fondly upon your website.
Module 3: Social Media
Where are your customer’s spending their discretionary time online? Are you posting to your blog, but customers are on Instagram? Are you spending hours on social media while your customers love to sit down with a good blog post to read?
We’ll uncover the mystery of social media, learn about many of the popular social media channels and provide practical, time-saving tips to make social media a sales channel for your business. Let’s make social media social once again! Build engagement. Be purposeful. Make it simple.
Module 4: Advertising
Last, but certainly not least, we’ll cover online advertising. When and how to advertise your business online. The simple do-it-yourself’er tools you can use to promote your products, services and special offers.
We’ll take an in-depth look at Google Ads (formerly Google AdWords) and have a live-ready ad for your business set to go. We will show you how to set up, create, run and optimize a campaign where you can target very specific search queries that are 100% relevant to your business.