Reputation

Category: Reputation

Local Safety Company at the Top of Google

Langen Health & Safety is an independent business committed to providing personalized experience and top quality products to fit their customer’s needs.  With 25 years of health & safety experience in regulatory enforcement, electrical transmission/distribution and power generation, industrial construction, oil & gas and mining, they ensure that companies are fitted with the proper protective clothing.

Langen Health & Safety is competing in an industry typically reserved for national companies. But yet, here they are at the top of the Snack Pack (the local listing top 3 on Google).

Let’s look at the simple strategies used to get real results for Langen Health and Safety.

 

  1. They contacted Above the Fold Canada for some help “getting found on Google.” (And yeah, we’re biased but can’t help but think this was most important.)
  2. We created a Google Listing.
  3. We worked through the basics of optimizing their Listing with images, posts, a description and specific business categories.
  4. We worked with their marketing and website guru to help her understand meta text, how Google reads a web page and how to add pixels to your website for tracking. This insider information gave us a detailed look under the hood for their website.

detailed look under the hood

Once we were armed with this information, we were able to:

  1. Make recommendations that directly impacted their search results
  2. Research industry keywords to determine the most effective term.

The final piece of the puzzle in managing their online reputation was paid online ads specifically targeted at their customers.

Langen Health & Safety has had great success getting to the top of Google. Try these simple strategies for real results for your business today!

Interested in being featured in an upcoming Feature Friday? Drop us a note here.

Simple Strategies. Real Results.

Above the Fold Canada is your local source for simple strategies that create real results. We help business owners create raving fans for their business. Turn browsers to buyers and thinkers to do’ers today.

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Our Fans

Michelle Sellars

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Angie Hicks

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!

 

Sheena Onrait

As someone who still considers herself new to the digital world of advertising, the knowledge and expertise that Barb has is astounding. She has such a wonderful way of knowing exactly what our business needs, sometimes even before we do.

I appreciate all the time and research that she has done around internet marketing and the assistance she has given our business thus far. I am excited to see the metrics and how our business grows in the digital world over the next few months!

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Jim Aho

Barb is one of the brightest marketing stars out there. She’s smart, genuine and driven to succeed. I recommend her most highly.

 

Karen Wotherspoon

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.

 

Stephanie Cory

clipnclimb

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!

 

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Luke Rossmo

luke

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.

 

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.

 

Roxanne Brown

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Hustle

Hustle.

It’s the name of the game around here.

Not because we want more clients, or more money. But because when we hustle, clients win.

And winning for clients is all that matters.

Let us hustle for you.

Hustle Get Found on Google

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Above the Fold Canada is your local marketing source for simple strategies that create real results. 

Ready. Set. Grow!

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Gracefully Ask Your Customers for Reviews

Canadian eh? Gracefully Ask Your Customers for Reviews

Asking for Customer Reviews is so un-Canadian of us

It just feels wrong to ask people to leave nice reviews about your business!

Competitors are likely to Attract more Customers

Does it feel any better to know that 85% of people google a business before deciding whether or not to shop your location. Competitors with more Reviews, are likely to attract more customers. That might make it feel much more Canadian!

Here’s our simple approach that anyone can use:

1. Thank the customer for their business.

2. Ask. Ask immediately after you wow a customer.

3. Ask in-person, through email or through our text service with a 90%+ open rate.

4. Keep your request simple.

A small percentage of customers will leave business reviews without being asked. A much larger percentage will leave a review after being asked. If you’d like more reviews, you need to ask.

Here are the quick steps to find a direct link to your Google Business Listing Review request.

  1. Login to Google My Business.
  2. Find your Listing.
  3. Click “View on Search”
  4. When your business listing appears, click on “Reviews” or “Write a Review.”
  5. An entry box will appear on screen, allowing you to write a Review. Copy the URL in the address bar to a location you will remember. (IE bookmark or e-notebook)
  6. Share this direct link when asking customers for a Review.

Test it out yourself to be sure it is working correctly. You can also use a “link shortener” to make the URL smaller. We use Google’s URL Shortener here.

Did you know many businesses also moderate their reviews before they are shared publicly? The app our customers use is called Reputation Management and it allows businesses to request reviews, respond to reviews and share reviews all from the convenience of a single location. If you click the Get it Now button, you will receive a free trial of the app!

Click Get it Now to Start Your Free Trail!

And now that you have new reviews, don’t forget to respond! Check out this quick video on how to respond to reviews.

Reviews are one of the fastest ways to grow a small business. Get started today! Tell ya what. Become our customer and we’ll send you a request for a Review after we wow you. Deal? 😉

Ready.  Set.  GROW!

Above the Fold Canada is Saskatchewan’s #1 resource for customer acquisition and sales growth strategies. Start your free online assessment today!

HOME TO THE LARGEST MARKETING STORE.

A Handy-Dandy Little Black Book on being Google-Friendly

Get Your Business Found on Google Today!

Looking for a quick check on your Google-friendliness? Here’s a handy checklist to measure your progress.

Moving up in the search results takes time, patience and high quality information that includes the keywords your audience is searching. Remember, your audience, or customers, are looking to solve a problem. You want your business to be the solution.

Google condensed the number of visible Business Listings in the search results down to three. These three listings are referred to as the Snack Pack. Here is an example of the Snack Pack in the auto dealer category. These three businesses listed increase their exposure exponentially.

snack pack

 

The Last Word on Managing Your Online Reputation

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Top the Organic Charts

Only a small percentage of consumers will click the “ADs” at the top of the search results. Only 7% of searchers feel the content matches their search, or feel safe clicking the content. Organic content is the other 93%!

Organic content is free. It’s a genuine match to what the searcher was looking for and as a business owner, you have complete control over the content. But here’s the thing. It takes time and it takes effort, but the checklist below is everything you need to know to rise to the top of the organic search results.

As a business owner, you have complete control over the content

1. Backlinks still matter.

Those inbound and outbound links on your website matter. Linking to other areas of your website, other content and articles, it matters. As do the inbound links to your website. Google likes to see other websites (Facebook, Twitter) linking to your website.

2. Be sure your Name, Address, Phone number (NAP) match your social profile info.

The business information on your Business Listing, social profiles and directories should be the same. Google rewards businesses that take the time to keep this information consistent.

3. Optimize your Google Business Listing category based on your target audience. IE local business categories.

If Google does not know your business category, then it is nearly impossible to appear in the search result. Be as specific as you can about the type of business you operate. IE If you are a Consultant, list yourself as a Consultant, not as a Corporate Office.

4. Optimize descriptions on your channels. IE use your keyword research!!

Each business listing and social channel gives you another opportunity to describe your business. The descriptions should be the same, or similar, but should describe your business as accurately as possible.

5. Geo-tag your photos on all channels.

Add location specific data to your photos, or “allow” location data to be saved with your photos. And don’t forget to name your photos with “keywords” and “business name.” IE “Be Google-Friendly Above the Fold Canada”

6. Use G+ for photos,
descriptions and posts.

Google+ is the unknown, hardly-heard-of Facebook twin. It never took off in Canada but boy does it improve search results!

7. Enhance your Google maps details.

Complete all available details on your map Listing. This links to your Google Business Listing.

8. Complete your meta data, titles and descriptions on your website.

Use the titles, descriptions and all of the meta data available to you in the back end of your website.

9. Add Reviews to your site, Listing and social profiles.

Google loves to see business Reviews! Ask for them. Respond quickly to them. Share them.

These simple steps will keep your business Google-friendly. If you would like to see your business search results improve, this list is exactly where you need to start!

Let us know how it goes!

The Ultimate Google Listing Guide to find more Ready-to-Buy Customers.

Get your copy today!




Above the Fold Canada is your local marketing source for simple strategies that create real results. We can help you turn browsers to buyers and thinkers to do’ers. Contact us today!

Ready. Set. Grow!

Start your free online assessment now!

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Simple strategies that create real results.

We can help you develop simple onlne marketing strategies that will create real results in your business. Regardless of your goals to attract new customers, earn more revenue or expand your business.

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