Articles

A Handy-Dandy Little Black Book on being Google-Friendly

Get Your Business Found on Google Today!

Looking for a quick check on your Google-friendliness? Here’s a handy checklist to measure your progress.

Moving up in the search results takes time, patience and high quality information that includes the keywords your audience is searching. Remember, your audience, or customers, are looking to solve a problem. You want your business to be the solution.

Google condensed the number of visible Business Listings in the search results down to three. These three listings are referred to as the Snack Pack. Here is an example of the Snack Pack in the auto dealer category. These three businesses listed increase their exposure exponentially.

snack pack

 

The Last Word on Managing Your Online Reputation

Gain instant access to the entire webinar!




Top the Organic Charts

Only a small percentage of consumers will click the “ADs” at the top of the search results. Only 7% of searchers feel the content matches their search, or feel safe clicking the content. Organic content is the other 93%!

Organic content is free. It’s a genuine match to what the searcher was looking for and as a business owner, you have complete control over the content. But here’s the thing. It takes time and it takes effort, but the checklist below is everything you need to know to rise to the top of the organic search results.

As a business owner, you have complete control over the content

1. Backlinks still matter.

Those inbound and outbound links on your website matter. Linking to other areas of your website, other content and articles, it matters. As do the inbound links to your website. Google likes to see other websites (Facebook, Twitter) linking to your website.

2. Be sure your Name, Address, Phone number (NAP) match your social profile info.

The business information on your Business Listing, social profiles and directories should be the same. Google rewards businesses that take the time to keep this information consistent.

3. Optimize your Google Business Listing category based on your target audience. IE local business categories.

If Google does not know your business category, then it is nearly impossible to appear in the search result. Be as specific as you can about the type of business you operate. IE If you are a Consultant, list yourself as a Consultant, not as a Corporate Office.

4. Optimize descriptions on your channels. IE use your keyword research!!

Each business listing and social channel gives you another opportunity to describe your business. The descriptions should be the same, or similar, but should describe your business as accurately as possible.

5. Geo-tag your photos on all channels.

Add location specific data to your photos, or “allow” location data to be saved with your photos. And don’t forget to name your photos with “keywords” and “business name.” IE “Be Google-Friendly Above the Fold Canada”

6. Use G+ for photos,
descriptions and posts.

Google+ is the unknown, hardly-heard-of Facebook twin. It never took off in Canada but boy does it improve search results!

7. Enhance your Google maps details.

Complete all available details on your map Listing. This links to your Google Business Listing.

8. Complete your meta data, titles and descriptions on your website.

Use the titles, descriptions and all of the meta data available to you in the back end of your website.

9. Add Reviews to your site, Listing and social profiles.

Google loves to see business Reviews! Ask for them. Respond quickly to them. Share them.

These simple steps will keep your business Google-friendly. If you would like to see your business search results improve, this list is exactly where you need to start!

Let us know how it goes!

The Ultimate Google Listing Guide to find more Ready-to-Buy Customers.

Get your copy today!




Above the Fold Canada is your local marketing source for simple strategies that create real results. We can help you turn browsers to buyers and thinkers to do’ers. Contact us today!

Ready. Set. Grow!

Start your free online assessment now!

Call
(306) 526-5660
Meet
Book a Meeting
Email
Send your questions.

Simple Strategies

Simple strategies that create real results.

We can help you develop simple onlne marketing strategies that will create real results in your business. Regardless of your goals to attract new customers, earn more revenue or expand your business.

Your business is online. Simplify your online presence.

Got Found on Google

Got Found on Google

The Value of Business Listings and Customer Reviews for Success

Job #1 around here is client success. When our clients achieve their goals, we all succeed.

Imagine a 24,000% increase in your business

Imagine if your business saw a 24,000% increase in business interest? That’s what happened to one of our clients.

In a 30 day period, he saw a HUGE increase in interest for his business’ services. He came to us with a single goal; to make his business sustainable as his sole source of income.

client-success

To help the client achieve the goal, we set out to build a strategy that was simple, easy sustainable and very low-cost.

How to Create a Simple Reputation Management Strategy

  1. First up on the plan was a solid business Listing.
    • The client adds Posts to his Listing on a regular basis.
    • He includes images that represent his business and his approach.
    • Using his customer’s keywords, he is able to match his Listing and services with what customers are searching.
    • We included direct access to his booking app, phone numbers and location information.
  2. The client needed a web presence, separate from their personal social media accounts.
    • We used Google’s ‘Site‘ tool to build an easy to use, single page site.
    • Then we uploaded pictures that represented the work the client does.
    • Links were included directly to the client’s booking app.
    • We added business hours and location.
    • And we included content that described and differentiated the client from others in the business category.
  3. Asking for Customer Reviews.
    • Customer Reviews are one of the fastest ways to drive traffic to your Listing and website.
    • Our client asked his raving fans to leave Reviews on his business Listing.
    • On a regular basis he continues to request Reviews to drive local traffic to his Listing.

Asking for Reviews, or responding can be tough. It’s very un-Canadian of us to ask people to praise our work. For some tips and suggestions on how to respond to Reviews, or generate Reviews, read here or watch here.

Our client was able to make his business self-sustaining within 60 days

Overall our client saw significant online traffic but more importantly was able to make his business self-sustaining within 60 days. His success is not uncommon when paired with the right tools and experts. To achieve this success in your business, start with a free assessment!

Managing your online presence does not need to be time-consuming, frustrating or overwhelming. We work with dozens of businesses everyday to help them manage their online reputation. 

Ready to find more raving fans?

We help business owners create raving fans.  Sign up to learn proven strategies to convert browsers to buyers and thinkers to do’ers.  Find your raving fans today!



We respect your privacy and would never share your email address. 

Above the Fold Canada is your local marketing source for simple strategies that create real results. 

Ready. Set. Grow!

Start your free online assessment now!

Websites that Work (for You!)

Websites that Work (For You!)

Websites that work. It’s our mantra around here lately.  We see a lot, let me repeat, A LOT of websites that don’t work. And by work I mean, do your work for you. Convert customers. Make sales. Book appointments. Make sales. Talk to customers. Make sales. Capture leads. Make sales.

Appearances Only Go So Far

You don’t have to tell us. Business is tough. And if you own your own business, it’s even tougher. There’s not enough hours in the day. We do it too. We use our website to book appointments. We use Messenger to talk with customers. Don’t get us wrong, we love people and we love to talk to people. We simply need our website to do some of the work. We made a huge investment in our website; now we expect it to do some of the work.

The appearance of a website only goes so far. (As in life! :)) And at some point your website needs to work for you.  Websites are built to promote a business, showcase products, highlight special promotions, communicate with customers and in some cases provide password protected content.

Looks Will Fade. Your Website Needs to Work.

Beyond the content, the images, the search-friendly page names, is your website doing it’s fair share of the work? Think about it. If you had the privilege, (and by privilege I mean are old enough to remember), of buying traditional advertising a few years ago, you expected the promoted sale to be a success. You expected customers to be aware of your promotions. You knew you were successful when the neighbours mentioned they heard you on the radio (on the Secret Life of Entrepreneurs?!). Now don’t misunderstand, looks and appearances will get you going, but sooner or later, looks will fade and now you need a site to do its share of the work and carry on its share of the conversations (with customers).

Google'd Yourself Lately?

Are you struggling to find enough hours in the day (and night, and weekend) to keep up with your marketing, request and respond to customer reviews, manage your online listings and fight the good fight to make a dent in social media as well as keep your website up-to-date?

Discover more fans.

Simplify your online presence.

A Website is Your Storefront

What’s changed? Well first, how much advertising reaches each of us daily has exploded. Advertising content comes at us from every possible direction. Our brains have learned to selectively tune it out to protect our heads from exploding! We naturally block out the information that is not of interest, and have heightened awareness for the ads that are of interest. (Ever notice after you buy a new car, that everyone is driving the same car? That’s heightened awareness.  Read on if you want to see cognitive dissonance used in a blog post too!)

Second, just because we build it, doesn’t mean they will come. Baseball dreams or not, building a website is the same as opening your storefront. A website is not just part of doing business; it IS your storefront. Just as you need your lights on, and doors unlocked for customers to enter, so to do you need your website up and running. There was a statistic reported by Google a few months ago claiming customers trust businesses with websites 70% more, than those without.

Listen to Your Website

Many customers come to us saying, I built it, where are they? (customers). Those businesses are posting content to social media and are unable to determine if Followers are customers.

A website that works, pulls it’s weight. It’s one that tells you about your visitors. Tells you where your website users come from (ie how they find your site). A website that works can tell you where your visitors live, their age, gender and even their interests. Websites are very telling when you put them to work.

Let your website do some of the heavy lifting for you. Not sure how? Start with our free assessment of your website and online properties and finish with a detailed plan of action to set you on a path to a website that works.

We Create Websites that Work

When it’s time to tune-up your website or create a new one, we can design a website to meet your business goals and your budget. Your website is a strategic tool to grow your business, promote your products and services and communicate with your customers. As the largest marketing store in Saskatchewan, we provide straight-forward prices, all-inclusive services and no hourly fees or up-charges.

Call
(306) 526-5660
Meet
Book a Meeting
Email
Send your questions.

Simple Strategies

Simple strategies that create real results.

We can help you develop simple onlne marketing strategies that will create real results in your business. Regardless of your goals to attract new customers, earn more revenue or expand your business.

Your business is online. Simplify your online presence.

Above the Fold Canada is your local marketing source for simple strategies that create real results. We can help you turn browsers to buyers and thinkers to do’ers. Contact us today!

Ready. Set. Grow!

Start your free online assessment now!

1 2 3 4 5