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Back to School for Local Businesses in the Google Era

Back to School for Local Businesses in the Google Era

Kids are back in the classroom, and it’s the perfect time for Regina’s local businesses to get into a classroom of their own to get help online. The Regina area is home to more than 10,000 businesses, and more than 90 per cent have fewer than 50 employees. One local business wants to help other local businesses get found on Google.

Above the Fold Canada, along with sponsors, BLG Business Solutions, sMedia and Scotiabank, are hosting Get Found on Google Live, for local businesses interested in improving their online presence. It’s no small feat to be a Google-approved agency, but Above the Fold Canada has done it and is sharing that expertise on Thursday, September 27, with Saskatchewan’s only in-person, hands-on workshop. It’s a full-day workshop, hosted by owner and Chief Marketing Officer Barb McGrath, to help businesses learn to use the free tools designed by Google to manage their online reputation, find more ready-to-buy customers, streamline their marketing and make their website easy to find.

Thirty-Nine Years in Business and Still Learning

“If you want to learn more about how to promote your business online, then Get Found on Google Live is just the right program for you, said Sherry Knight, CEO of Dimension 11, and business owner for over 38 years, in Regina and Get Found on Google participant. From the ins and outs of Google Analytics to how to make your website Google “friendly” this program is a must. And, on top of the technical aspects, Barb is able to answer the mundane, the “I have no idea what I am trying to say” and the deep dive questions so everyone can have a clearer understanding of what one needs to do to get greater notice on Google.”

Registration

The workshop  provides hands-on training and one-on-one help with a local expert, plus access to Google tools and credits (not to mention great food, beverages and plenty of coffee!). The workshop runs 8:30 a.m. to 4:30 p.m. on September 27 at the Fairfield Inn & Suites in Regina.  Pre-registration is required at www.getfound.live.  

“I know what it’s like to run a local business in Saskatchewan, and I know how important it is to make sure my online marketing is done right,” said McGrath. “There are lots of entrepreneurs and business owners in Regina who are uncomfortable in the tech space, but we are here to help. It’s back-to-school time for kids and business owners alike; my goal is to give local businesses the tools they need to show off everything we have to offer in this city and this province.”

Facebook Business Recommendations are Here

Move over Ratings, Facebook Recommendations are here.  

Facebook announced that the way customers interact with local businesses is changing; including replacing star ratings and reviews with Recommendations. In this post, we’ll cover what the Facebook Recommendations update means for you.

Ratings are now recommendations

Facebook Recommendation Updates

Want to write a recommendation?

Ratings are now Recommendations! Here’s what you need to know about the change:

  • Recommendations will be posted directly to the business Page (in place of review/star ratings)

Facebook Recommendation

  • Legacy reviews are being changed to “Recommended” or “Not Recommended”
    • Legacy 1 and 2-star ratings are “Not Recommended”
    • Legacy 4 and 5-star ratings are “Recommended”
    • Legacy 3-star ratings show up as “Reviewed”
    • Legacy star ratings no longer appear in star format, but under “opinion” score

Facebook Recommendation Score

  • Updated to 25 minimum character count to promote leaving more detailed recommendations/reviews

Facebook Recommendation Example

  • Newsfeed Recommendations posted by your network will influence Recommendations to the business page
  • Recommendations can have a suite of tags and rich media (photos) attached to them

It’s obvious from these updates that Facebook is making an effort to give customers (and businesses) richer, more valuable recommendations on which to base their purchase decisions. More weight will be added to each recommendation with a minimum character count and rich media additions such as tags and photos.

What the Facebook Recommendation Updates Mean for Local Businesses

1. Businesses cultivate a consistent story about their brand

Facebook Recommendations will help build up a customer-generated brand story for businesses right on their Page. New detailed Recommendations of the business will give a better insight into what you can expect from that business based on other customers’ experiences. Before Recommendations, customers would talk about a business in private channels or status updates. A friend on Facebook would ask “Where’s a good place to get my windshield replaced?” and their network would reply with various businesses they recommended. In October 2016, Facebook added the first slice of Recommendations and users started to see them appear in their news feed when friends/family were looking for suggestions for local products/services.

Facebook Recommendations on Mobile

People were starting to talk about the best businesses in their area, sharing their suggestions and recommending local businesses to their friends on Facebook. But these conversations weren’t tied to the business’ online reputation (star rating) directly, and now they are. As of August 2018, Facebook Recommendations have replaced star ratings and reviews, which adds consistency to the social media platform. Tying in the idea of Recommendations from a user’s news feed to the same messaging on business pages allows for a consistent message to describe user feedback of a business on Facebook.

“People already use Recommendations to ask their communities where to go, what to eat, or where to shop. We’re making those Recommendations more prominent on [business] Pages.”

Facebook

2018 Recommendations Update

When a friend is looking for recommendations and you name drop a local business, your recommendation will be pulled to the company page. The conversations that customers are having online will have an effect on the businesses that are mentioned.

2. Improved reporting of spam & fraudulent Recommendations

Facebook is prioritizing the need to get rid of spam reviews and make it easier for businesses to report fraudulent business feedback. In addition, the minimum character requirements allow for reviews to be more personalized and limit the amount of one-click-one-star spamming that was seen on Facebook in the past.

3. Emerging business themes from Recommendation tags 

New tagging functionality will help provide an overview of service performance to local businesses. Adding sentiment tags or related keyword tags to Recommendations will allow themes to emerge from customer feedback. This makes it easier for businesses to find out what they are known for and identify trends.  

The New World of Digital Word-of-Mouth Marketing

Word-of-mouth marketing is still one of the most powerful ways to market a business, and Facebook has become this type of marketing’s new, trackable avenue. Businesses want people to talk about them with their friends, to share their good experiences, and to drive more traffic to their business. But they also want to track where their customers are coming from and who referred them to their business. In 2016, Facebook allowed people to ask their friends for Recommendations to find experiences from local consumers who have dealt with businesses in the area. Whether you’re asking your best friend for a good plumber, or getting that same answer over your Facebook news feed, it’s still word-of-mouth marketing. Now, Facebook is tying everything together by telling a consistent story around Recommendations. With this update, Facebook hopes to become the go-to destination for word-of-mouth marketing.

Ready to find more raving fans?

We help business owners create raving fans.  Sign up to learn proven strategies to convert browsers to buyers and thinkers to do’ers.  Find your raving fans today!



We respect your privacy and would never share your email address. 

Above the Fold Canada is your local marketing source for simple strategies that create real results. 

Ready. Set. Grow!

Start your free online assessment now!

Content courtesy Vendasta.

Live Love Laugh

Live. Love. Laugh.

Dress like Rachel.

Love like Ross.

Clean like Monica.

Joke like Chandler.

Believe like Phoebe.

Flirt like Joey.

If you get it, you’re our kinda people!

Live Freely Above the Fold Canada

Ready to find more raving fans?

We help business owners create raving fans.  Sign up to learn proven strategies to convert browsers to buyers and thinkers to do’ers.  Find your raving fans today!



We respect your privacy and would never share your email address. 

Above the Fold Canada is your local marketing source for simple strategies that create real results. 

Ready. Set. Grow!

Start your free online assessment now!

Hustle

Hustle.

It’s the name of the game around here.

Not because we want more clients, or more money. But because when we hustle, clients win.

And winning for clients is all that matters.

Let us hustle for you.

Hustle Get Found on Google

Ready to find more raving fans?

We help business owners create raving fans.  Sign up to learn proven strategies to convert browsers to buyers and thinkers to do’ers.  Find your raving fans today!



We respect your privacy and would never share your email address. 

Above the Fold Canada is your local marketing source for simple strategies that create real results. 

Ready. Set. Grow!

Start your free online assessment now!

Local Safety Company at the Top of Google

Langen Health & Safety is an independent business committed to providing personalized experience and top quality products to fit their customer’s needs.  With 25 years of health & safety experience in regulatory enforcement, electrical transmission/distribution and power generation, industrial construction, oil & gas and mining, they ensure that companies are fitted with the proper protective clothing.

Langen Health & Safety is competing in an industry typically reserved for national companies. But yet, here they are at the top of the Snack Pack (the local listing top 3 on Google).

Let’s look at the simple strategies used to get real results for Langen Health and Safety.

 

  1. They contacted Above the Fold Canada for some help “getting found on Google.” (And yeah, we’re biased but can’t help but think this was most important.)
  2. We created a Google Listing.
  3. We worked through the basics of optimizing their Listing with images, posts, a description and specific business categories.
  4. We worked with their marketing and website guru to help her understand meta text, how Google reads a web page and how to add pixels to your website for tracking. This insider information gave us a detailed look under the hood for their website.

detailed look under the hood

Once we were armed with this information, we were able to:

  1. Make recommendations that directly impacted their search results
  2. Research industry keywords to determine the most effective term.

The final piece of the puzzle in managing their online reputation was paid online ads specifically targeted at their customers.

Langen Health & Safety has had great success getting to the top of Google. Try these simple strategies for real results for your business today!

Interested in being featured in an upcoming Feature Friday? Drop us a note here.

Simple Strategies. Real Results.

Above the Fold Canada is your local source for simple strategies that create real results. We help business owners create raving fans for their business. Turn browsers to buyers and thinkers to do’ers today.

Ready. Set. Grow!

Start your free online assessment now!

Our Fans

Angie Hicks

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!

 

Sheena Onrait

As someone who still considers herself new to the digital world of advertising, the knowledge and expertise that Barb has is astounding. She has such a wonderful way of knowing exactly what our business needs, sometimes even before we do.

I appreciate all the time and research that she has done around internet marketing and the assistance she has given our business thus far. I am excited to see the metrics and how our business grows in the digital world over the next few months!

Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!

 

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.

 

Jim Aho

Barb is one of the brightest marketing stars out there. She’s smart, genuine and driven to succeed. I recommend her most highly.

 

Karen Wotherspoon

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.

 

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Michelle Sellars

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Stephanie Cory

clipnclimb

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Roxanne Brown

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Luke Rossmo

luke

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.

 

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Google is Taking Action

Too many business owners being scammed

 

It’s one of the most common complaints by business owners relying on Google My Business; unsolicited, unwanted calls related to their Google Business Listing. 

Google My Business is the most popular platform for business listings on the internet. It is also the most powerful, as so many other directory listing sites rely on Google for accurate information. Given the power and influence of the listing site, Google is clamping down on a large number of companies inaccurately representing themselves as being associated with Google.

Don’t Be Fooled

It is important to note:

  1. Google will never call you unsolicited.
  2. Google My Business is a free service from Google.
  3. If you are concerned about a call or email from a company claiming to be associated with Google, verify their legitimacy via their website or Google.
  4. No company can guarantee ad, listing or search engine results.

According to the news release from Google, “We’re committed to building products and programs that help small businesses grow.”  As such, Google is taking legal action against a host of companies claiming to be associated. To read additional details, visit the full release here

Protect yourself and your business. When hiring a company to help with your Listing, always talk with them at length to be sure you understand the full value of their service. 

Google My Business is an extensive listing service that allows you to add a description, texting, posts, respond to reviews, photos and so much more. Check out your Listing today!

Above the Fold Canada is your local source for simple strategies that create real results. We help business owners create raving fans for their business and turn browsers into buyers and thinkers into do’ers.

Ready. Set. Grow!

Start your free online assessment today!

 

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